productsengineering
Eight products and a 2026-standards audit
The lineup doubled to eight, the homepage grew an orbit, and we ran our own Spruce Bear methodology against this site — then fixed every finding the same day.
Trail Log
Build-in-public notes from the studio — what we're making, what broke, and what we learned on the way up.
engineeringdesign
Building the animated ridge
Snowcapped summits, a light that travels the ridgeline and sometimes tunnels through the snow, and a hard lesson about backdrop-filter. The making of our hero.
designbrand
A new mark: designing Snowcap Contours
We retired a 145KB traced logo and replaced it with a 1KB geometric mark — three topographic contours of one peak. Here's how 66 concepts became one.
New entries and launches, by email
The Trail Log and product launch news, straight from base camp.